JASIN, 28 February 2025

SWM Environment and Universiti Teknologi MARA (UiTM) signed a Memorandum of Understanding (MoU) to establish a strategic partnership focused on public education and awareness.

The initiative aims to enhance communication, education and public awareness, particularly in areas related to waste management and environmental sustainability, said SWM Environment’s General Manager (Corporate), Mohd Norlisam Mohd Nordin.

He said that the MoU places significant importance on knowledge-sharing regarding sustainable waste management.

"This includes fostering a culture of waste separation at the source to facilitate recycling efforts," he said after the signing of the MoU on Friday (Feb 28).

The MoU was signed in a ceremony at UiTM Melaka Campus here, with SWM Environment represented by Mohd Norlisam and UiTM by its Rector, Prof Datuk Ts Dr Mohd Rasdi Zaini.

Mohd Norlisam said SWM Environment and UiTM have agreed to collaborate in various fields, including research and development related to public awareness campaigns, waste management services and recycling initiatives.

“As a concessionaire responsible for waste management and public cleansing services in the country, SWM Environment is honoured to work alongside UiTM in conducting research that encourages behavioural change towards a more sustainable and environmentally conscious lifestyle,” he said.

The partnership, he noted, will involve sharing expertise, facilities, resources and relevant information while engaging university members in communication, education as well as public awareness (CEPA) programmes on environmental sustainability.

Prof Dr Mohd Rasdi in his speech welcomed the collaboration, expressing appreciation for SWM Environment as a strategic partner in strengthening research and expertise sharing in the field.

“This partnership also provides an opportunity for members of higher education institutions, such as UiTM, to exchange knowledge, expertise and technical skills with SWM Environment,” he added.